Case Study - The New CRM System


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This is an example of a case study as it is used in the MBA GM classes at the HTW Berlin.
The implementation of a new CRM (customer relationship management) system within a small and medium-sized organization derails at an unexpected speed. Initially, the project seemed to be promising, but the sales team is not using the software in daily business. She is now seeking advice from her mentor, hoping to get an idea about what to do next.